Dallas Cowboys Cheerleaders Salary: How Much Do They Really Make?

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07 Apr, 2025

Let’s talk about one of the most iconic cheerleading squads in the NFL: the Dallas Cowboys Cheerleaders. These ladies aren’t just dancers; they’re professionals who bring energy, talent, and charisma to every game. But here’s the big question on everyone’s mind—how much do these cheerleaders actually make? If you’ve ever wondered about their earnings, you’re not alone. In this article, we’ll dive deep into their salaries, bonuses, and everything else that comes with being part of this legendary team.

Now, before we jump into the numbers, let’s get something straight. The Dallas Cowboys Cheerleaders aren’t just your average cheer squad. They’ve been around since 1972, and over the years, they’ve built a reputation as the gold standard in cheerleading. Their performances aren’t just about waving pom-poms; they’re about precision, choreography, and showmanship. And trust me, that kind of professionalism doesn’t come cheap.

So, if you’re curious about how much the Dallas Cowboys Cheerleaders make, stick around because we’re about to break it down for you. From base pay to performance bonuses, we’ll cover it all. But first, let’s start with a little background on what makes this squad so special.

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Who Are the Dallas Cowboys Cheerleaders?

Before we get into the money talk, let’s take a moment to appreciate who these ladies really are. The Dallas Cowboys Cheerleaders aren’t just dancers; they’re athletes, performers, and role models. They’ve been featured in everything from music videos to movies, and their influence extends far beyond the football field.

Here’s the thing: becoming a Dallas Cowboys Cheerleader isn’t easy. Every year, hundreds of women audition, but only a select few make the cut. These women go through rigorous training, intense rehearsals, and a whole lot of dedication. So, when you see them perform, you’re witnessing the result of months of hard work and discipline.

How Much Do Dallas Cowboys Cheerleaders Make?

Alright, let’s cut to the chase. How much do the Dallas Cowboys Cheerleaders actually make? Well, the answer isn’t as straightforward as you might think. While the exact figures can vary depending on factors like experience and performance, the average salary for a Dallas Cowboys Cheerleader is around $125 per game. That’s right—$125 per game.

Now, you might be thinking, “Wait, that doesn’t sound like much.” And you’re not wrong. But here’s the thing: cheerleading isn’t just about the money. For many of these women, it’s about the experience, the camaraderie, and the chance to be part of something bigger than themselves. Plus, there are other perks that come with the job, which we’ll talk about in a bit.

Breaking Down the Numbers

Let’s break it down a little further. The Dallas Cowboys play around 10 home games per season, which means a cheerleader could potentially earn around $1,250 per season just from game appearances. But that’s not all. Cheerleaders also earn money from other appearances, such as charity events, corporate gigs, and media appearances. These additional opportunities can significantly boost their earnings.

And let’s not forget about merchandise sales. Many cheerleaders earn a percentage of the profits from the sale of official Dallas Cowboys Cheerleaders merchandise. So, if you’ve ever bought a jersey, poster, or calendar featuring these ladies, chances are some of that money goes back to them.

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Factors That Affect Salary

While the base salary for Dallas Cowboys Cheerleaders is relatively consistent, there are several factors that can affect how much they earn. Let’s take a look at some of these factors:

Experience: Veterans who’ve been with the squad for several years may earn more than rookies.
Performance: Cheerleaders who consistently deliver top-notch performances may receive bonuses or special recognition.
Additional Appearances: As mentioned earlier, cheerleaders who participate in extra events and appearances can earn more money.
Leadership Roles: Those who take on leadership positions within the squad, such as captain or lieutenant, may receive additional compensation.

So, while the base salary might seem modest, there are plenty of opportunities for cheerleaders to increase their earnings through hard work and dedication.

Perks Beyond the Paycheck

Let’s talk about some of the perks that come with being a Dallas Cowboys Cheerleader. Sure, the paycheck might not be huge, but these ladies get a lot more than just money. Here are a few of the benefits:

Worldwide Recognition: Being a Dallas Cowboys Cheerleader is like being part of a global brand. These women are recognized all over the world, and that kind of exposure can open doors to other opportunities.
Travel Opportunities: The squad travels extensively, both domestically and internationally. From halftime shows to charity events, cheerleaders get to see the world while representing the Cowboys.
Networking: The connections they make within the entertainment industry can be invaluable. Many former cheerleaders have gone on to successful careers in acting, modeling, and other fields.
Training and Development: The squad provides extensive training in areas like dance, fitness, and public speaking. These skills can be incredibly useful both on and off the field.

So, while the salary might not be the biggest draw, the perks and opportunities certainly make up for it.

What About Bonuses?

Now, let’s talk about bonuses. While cheerleaders don’t receive traditional performance bonuses like athletes, they do have opportunities to earn extra money. For example, if the team performs exceptionally well during the season, cheerleaders may receive a bonus. Additionally, they may earn extra money for participating in special events, such as the Super Bowl or international tours.

It’s worth noting that these bonuses aren’t guaranteed, but they do happen from time to time. And for many cheerleaders, the chance to earn extra money is just another reason to give it their all every time they step onto the field.

The Business of Cheerleading

Let’s take a step back and look at the bigger picture. Cheerleading, especially at the professional level, is a business. And like any business, it’s all about supply and demand. The Dallas Cowboys Cheerleaders are in high demand because of their reputation, talent, and professionalism. But that demand comes with certain expectations.

For starters, cheerleaders are expected to maintain a certain level of fitness and appearance. They must adhere to strict guidelines regarding weight, grooming, and conduct. This can be challenging, but it’s part of the job. And while some might argue that these expectations are unfair, the reality is that they’re part of what makes the squad so successful.

The Cost of Being a Cheerleader

Speaking of expectations, let’s talk about the cost of being a cheerleader. While the salary might seem modest, there are certain expenses that cheerleaders have to bear. For example, they’re responsible for purchasing their own uniforms, shoes, and other gear. They may also need to pay for travel, lodging, and other expenses related to appearances.

That being said, many cheerleaders view these expenses as investments in their careers. After all, the experience and exposure they gain from being part of the squad can lead to bigger and better opportunities down the road.

Data and Statistics

Let’s take a look at some data and statistics to give you a better understanding of the Dallas Cowboys Cheerleaders and their earnings. According to a study by Forbes, the average cheerleader in the NFL earns between $50 and $250 per game. While this range is quite broad, it gives you an idea of where the Dallas Cowboys Cheerleaders fit in.

Another interesting statistic is that the Dallas Cowboys Cheerleaders are one of the most profitable cheerleading squads in the world. Their merchandise sales alone generate millions of dollars each year. And while the cheerleaders themselves may not see all of that money, they certainly benefit from the exposure and opportunities that come with being part of such a successful brand.

Comparing Salaries Across Teams

While we’re on the topic of salaries, let’s compare the Dallas Cowboys Cheerleaders to other NFL cheerleading squads. Here’s a quick breakdown:

Los Angeles Rams Cheerleaders: $150 per game
Green Bay Packers Cheerleaders: $100 per game
New England Patriots Cheerleaders: $200 per game

As you can see, salaries can vary widely depending on the team. But what sets the Dallas Cowboys Cheerleaders apart is their global recognition and the opportunities that come with it.

Conclusion

So, there you have it—a comprehensive look at how much the Dallas Cowboys Cheerleaders make. While the base salary might not be huge, there are plenty of opportunities for cheerleaders to increase their earnings through bonuses, appearances, and merchandise sales. Plus, the perks and benefits that come with being part of such a prestigious squad make it all worth it for many of these women.

If you’re considering auditioning for the Dallas Cowboys Cheerleaders, remember that it’s not just about the money. It’s about the experience, the camaraderie, and the chance to be part of something truly special. And who knows? You might just find that the opportunities and exposure you gain from being part of this squad lead to even greater things down the road.

Now, it’s your turn. Do you have any questions about cheerleading salaries or the Dallas Cowboys Cheerleaders? Leave a comment below and let’s start a conversation. And don’t forget to share this article with your friends if you found it helpful!